Walmart just made a big move to win the smart TV wars, and it just might work
In February this year,Walmartannounced plans to acquire smart TV manufacturerVizio. The retail giant has now officially closed the acquisition of the budget-friendly TV brand, worth $2.3 billion. The deal secures Vizio’s TVs and SmartCast operating system for Walmart. The retail giant hopes to use Vizio TVs to bolster its advertising efforts alongsideWalmart Connect, its retail media business in the U.S. “VIZIO has also expertly changed their business over time, like building and quickly scaling a profitable advertising business....