Logitech communications head Nicole Kenyon has shot downthe prospect of a subscription-based ‘forever mouse,’ amid backlash from customers and industry analysts alike.
“There are no plans for a subscription mouse,” says Kenyon in astatement to The Verge. She goes on to say that “the mouse mentioned is not an actual or planned product but a peek into provocative internal thinking on future possibilities for more sustainable consumer electronics.”
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The concept of a ‘forever mouse’ was brought into the limelight by Logitech’s new CEO Hanneke Faber, during a recent interview withThe Verge’s Nilay Patel on the Decoder Show.
Put simply, Faber’s ‘forever mouse’ concept would involve selling consumers a higher-end mouse – something akin to a luxurious watch – and charging a recurring subscription fee for access to accompanying software for the peripheral.
Presumably, the accompanying mouse software would be an expanded version of Logitech’s existingLogi Options +offering, which is a suite available for both Mac and PC. Options + provides access to button mapping, task automation, as well as other power user settings, and already does so free of charge.
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Not long after The Verge interview with Faber went live, the ‘forever mouse’ push back started to pour in.
And so, it appears that Logitech won’t be pursuing a subscription-based model for its computer peripherals anytime soon. That being said, the concept could very well resurface in the future if consumer sentiment softens on the idea over time.
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