How does the TikTok algorithm work?
Many TikTok users spend hours every day scrolling through their TikTok For You Page, but how does the algorithm that decides what content you see work?
Short-form video platformTikTokhas seen a huge rise in popularity over the past couple of years, and it continues to gain more users by the day as people gravitate towards the app.
It’s home to a huge range of content,from dancingand comedy videosto life hacks and tutorials.And with thousands of creators posting new content every day, there’s never any shortage of videos for people to scroll through.
TikTok’s most popular feature is the For You Page, which is an algorithm-based feed that recommends content to users based on what they are most likely to be interested in. But how does it figure out what you might be interested in?
How does the algorithm work on TikTok?
In a post by theTikTok Newsroom, the company explained how its recommendation systems influence what appears on your FYP.
They said that the system takes into account the interests you express as a new user, while also taking into consideration the things you indicate that you’re not interested in in order to generate the list of content that appears on your feed.
Although they say recommendations are based on several different factors, three key elements are:
The app will also measure your interest in certain content by looking at whether you watch a longer video from start to finish, for example.
While some viral success stories on the app seem random, there havepreviously been claimsthat TikTok has a hand in deciding what goes viral.
The For You Page remains people’s primary source of content on TikTok, and users even make jokes about just how accurate the algorithm can be for some people. If you want to use the algorithm to your advantage,here’s how to go viral on the platform.
TikTok Live gifts explained: Gift value list & how much they’re worth
TikTok launches Footnotes in the US to add context to videos
TikTok slang explained: FYP, POV, PFP – What do they mean?
