TikTokis one of the most popular social media apps in the world. Whether it is TikTokchallenges or trends, it’s hard not to eventually see some of the videos that surface from the app. With over abillion active userseach month, TikTok has become a worldwide phenomenon.
However, TikTok has faced criticism over itsimpact on youth mental health. To combat this criticism, the company is taking action to block the use of certain filters/effects by users under the age of 18. The action is specifically taking aim at effects that alter a young person’s appearance, such asbeauty filters.
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Why is TikTok doing this?
TikTok wants to enhance user safety for teens
TikTok commissioned a report from the UK not-for-profit organizationInternet Matters, to examine how online platforms affect teens' identity and relationships. Thefinal reportfound “that young people and parents saw benefit in being authentic online” and that there were concerns raised by teens and parents about appearance-altering effects. The report emphasized that these effects could impact a “teens' sense of self,” and that some teens might not be able to identify content that has appearance-altering effects.
In response to the report’s findings, TikTok has decided to restrict the use of some appearance effects for users under the age of 18 and also provide more information on the app when an effect that changes one’s appearance is applied. A clear distinction was made between effects that are meant for comedic use, such as bunny ears, and effects that alter a user’s appearance, likebeauty filters, which this restriction is targetting.
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